Satisfied and happy clients
Millions leads generated
Average
Client ROI
We hate the conveyor-belt approach. We take a few Clients and work hard on advertising campaigns for each one of them. On average, our PPC specialists work on 3–7 projects simultaneously and can devote enough time and focus.
We maintain a healthy balance between automation, systematization and regular hand coding. We do not solely rely on automatic algorithms (since the advertising system is only interested in selling more traffic), but we actively automate routine tasks. We implement unique scripts and rules. In addition, we have built business processes for optimization and regular reporting to keep abreast of advertising campaigns and quickly find growth opportunities.
WHO NEEDS PPC ADVERTISING?
Mature business If you already have a working business model and understand how much you earn on average per lead, order, or customer, PPC will help:
increase the number of customers
"warm-up" and return those who came in and didn't buy right away
reduce your marketing reliance on organic traffic
If you are still looking for Product-Market Fit, scouting what product and conditions your audience expects, then PPC will help:
quickly test marketing hypotheses
understand the cost of customer acquisition with different amounts of traffic
prioritize product development and improve value proposition
B2C projects
B2B projects
We have built a regular optimization and reporting process that includes:
- Automatically updated dashboard in Google Data Studio with data from all Ad systems compared with the previous period
- Weekly personal reports with expert comments on key campaigns and indicators, work plans for optimization
- Monthly report on ROI or other KPIs with CPA and ROAS calculation
- Monthly work plan
No. Usually, media planning is just a way to predict the future with tools that are affected by many external factors.
For example, you launched a campaign, and your Ad copy turned out weaker than expected, making your planned CPC distorted. Or, the volume of actual search queries may be significantly lower than those tools predicted. Or, your competitor started massive ad campaigns, and you can't get enough traffic for your current business goals with the "predicted CPC."
Ad auction depends on traffic systems, competition, demand, and your offer. That's why we don't try to predict the complex future. Instead, we start with a minimum contract and show the results in real numbers.
No, we don't. If we had a guaranteed return on investment, we would be chilling on the beach right now. We are doing our best. We do fair work, apply and test the best approaches.